[games_access] GamesIndustry.biz Article on Silver Gamers

[Chad Philip Johnson]

GamesIndustry recently posted a good article on Silver Gamers from 
Wilhelm Taht of GSN Games:

How to successfully cater to older players
https://www.gamesindustry.biz/articles/2020-07-06-how-to-successfully-cater-to-older-players

A few excerpts:
//

/In 2018, people aged 65+ outnumbered children under five years old 
globally for the first time in history (Deutsche Welle). By 2050, over 
16% of the world's population will be 65 years or older (United 
Nations). And even as far back as 2012, reports showed us that over 70% 
of US disposable income is controlled by individuals aged 65 and above 
(Nielsen).

...
/

/Let's face it: the older we get, the worse our eyesight becomes. 
Glaucoma, presbyopia, dryness, age-related macular degeneration, 
temporal arteritis, cataracts; these are all there waiting for us as 
potential challenges as we age./

/...
/

/It is imperative that you communicate with older players to gain a firm 
understanding of how they view and ultimately understand your content. 
Don't settle for doing superficial high-level online or in-game surveys, 
or polls on social media. Communicate with the players in depth, and 
really get to know them./

/...
/

/It can be a challenge to minimize the amount of things we want to say 
and make sure the interesting parts get all the attention. Readability 
thus becomes something you end up iterating on a lot until the shipping 
of a game./


-- Chad

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